Manchester Gin Launches 'Tied the Knot' Gin Through Craft Gin Club
The special bottle — which celebrates the distillers' long-awaited wedding — was a hit with members.
Manchester Distillery 'Tied the Knot' Gin has launched on Craft Gin Club's online shop to great success, Head of E-Commerce Emily Roe has revealed, selling hundreds of units on the Craft Gin Club online shop during a month-long Family of Distillers campaign in June. The gin was exclusive to Craft Gin Club for the month.
Roe says, "Manchester Distillery's 'Tied the Knot' Gin is our performing Family of Distillers campaign result so far. Our customers are loving the wedding theme of the gin, and responded so well to having a clear occasion to purchase for. Here at Craft Gin Club, we think there is opportunity for occasion based gins going forward, like birthdays and anniversaries."
Distilled to celebrate the long awaited wedding of Jen and Seb, Manchester Distillery's co-founders and head distillers, the gin is a bold, citrus-forward gin bottled in custom glass, with a confetti-inspired label.
'Tied the Knot' Gin was crafted using 11 botanicals — the happy couple's lucky number — including elderflower, hibiscus and Manchester Distillery's signature dandelion and burdock.
Distiller Seb says, "It's the perfect 'something new' to enjoy on our big day."
The campaign was supported by content on the Craft Gin Club blog and across social media, along with a social media competition.
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