Beyla Gin Campaign Blooms on CGC Shop
With a free pack of wildflower seeds with every purchase, our Family of Distillers Hero Campaign with Orkney Distillery is blossoming.
Kirkuvagr Beyla Gin is a beautiful Old Tom gin paying tribute to the Norse goddess of bees, Beyla. Fittingly, it uses flavours of honey and raspberry to craft the perfect gin for spring and summer.
To celebrate World Bee Day in May, Craft Gin Club and Orkney Distillery offered shop customers a free packet of wildflower seeds with every purchase of Beyla Gin. The campaign has gone down a storm with members, who are keen to do their part to preserve pollinator populations across the UK -- and enjoy a delicious gin while they're at it!
As Kayleigh Prince, Senior Manager, B2B Marketing and Client Success at Craft Gin Club, says: "We've been wanting to partner with Orkney Distillery again for a long time -- they're such an easy team to work with and our members love their gins. Having worked with Orkney on a Christmas Gin of the Month campaign previously, doing a campaign with them in May enabled us to tap into a different seasonal approach."
Kayleigh continues: "The seed pack with every purchase not only was used to incentivise purchase and drive shop sales, but also lent itself to lovely content from our members, like photos of Bee's Knees cocktails!"
Beyla Gin Campaign Blooms on CGC Shop
With a free pack of wildflower seeds with every purchase, our Family of Distillers Hero Campaign with Orkney Distillery is blossoming.
Who are your key Craft Gin Club contacts?
A passion for supporting craft distillers runs through the entirety of Craft Gin Club, but fortunately for our Family of Distillers, we have a whole team dedicated to supporting the talented men and women we've worked with in the past.
