Looking for valuable consumer insights? Our Ginfluencers can help!
Comprised of our most engaged members, our Ginfluencers group can deliver feedback on everything from branding to taste.
With the cost of living crisis raging and the gin market getting more crowded every day, feedback from real gin consumers is vital. Our amazing members are a fantastic resource for distillers, but their insight isn't limited exclusively to active Gin of the Month campaigns. If you're seeking consumer feedback outside of our monthly campaigns, our Ginfluencers are a fantastic resource.
Who are the Craft Gin Club Ginfluencers?
Craft Gin Club's Ginfluencers is a 7,000-strong group of gin-loving Craft Gin Club members who have opted in to this special status. Comprised of some of our most engaged members, every member of this group has indicated that they're willing to participate in research projects involving Craft Gin Club and our partners. We collect their feedback using industry-leading research platform Qualtrix.
Senior Community Manager Beccy Ward says, "We're so lucky to have such an enthusiastic (or should that be gin-thusiastic!) and insightful group of Craft Gin Club members making up our Ginfluencers group! These are some of our most active gin and spirits lovers who are always willing to share their thoughts and feedback on a whole host of products and areas."
How can I use the Ginfluencer group?
We treasure our Ginfluencers and their amazing insights, and we're happy to make this highly-engaged group available to our partners. Whether you're seeking feedback for a new product, looking for ways to level up your branding or simply want to take the pulse of the gin-loving public, we can work together on small scale sampling projects, surveys or a combination of the two. The Ginfluencers are also a great resource if you'd like to build on the data and insights you gleaned from your Gin of the Month campaign.
Got another idea in mind? Drop us a line and we can talk through ways our Ginfluencers can help your distillery grow and evolve.
Have you run Ginfluencer projects with a partner before?
We certainly have! Alongside the surveys and samplings we've conducted relating to our own new products and services, we've successfully run several projects for our partners. Here are a few top-level results:
Atopia
Atopia was seeking feedback on their no-and-low product range, alongside data and insights and an increase in the volume of their online reviews. The survey we sent on Atopia's behalf had a 90% response rate, and the brand has since seen an increase in the volume of their online reviews by 58%.
The Ice Co
We sent a bespoke survey to 2,000 of our Ginfluencers for The Ice Co; the results helped them refine their marketing strategy and plan for the year ahead.
Amarula
When Amarula was seeking to expand into the gin market, we sampled and surveyed 1,500 Ginfluencers. Their feedback on the liquid and branding helped Amarula refine their gin offering and contributed to the successful launch of Amarula Gin.
Can I run a campaign with your Ginfluencers?
Absolutely! We love our Family of Distillers, and are happy to design a Family of Distillers Ginfluencer project with you at a reduced rate. Whether you're looking for surveying, sampling, a combination of the two or another kind of insight, our doors are open and our highly engaged Ginfluencers are at the ready to provide high quality feedback.
As Beccy says,
"We learn as much from our Ginfluencers as much as they learn from us and it's so rewarding to be able to see how their feedback can go on to improve what we and the wider gin-dustry do - whether that's product development, branding insights, tasting panels and more! We're always so impressed with how our Ginfluencers embrace their role in helping to craft the future of our amazing distillery partners."
To discuss a Family of Distillers campaign of your own, drop us an email to familyofdistillers@craftginclub.co.uk.
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Who are your key Craft Gin Club contacts?
A passion for supporting craft distillers runs through the entirety of Craft Gin Club, but fortunately for our Family of Distillers, we have a whole team dedicated to supporting the talented men and women we've worked with in the past.
