How our members fell in love with our Valentine's Day gift guide
When it comes to ginny gifting, we want Craft Gin Club to be a one-stop online shop – and this Valentine’s Day we made it easier than ever to find romantic gifts to mark the occasion.
Our Valentine’s Day gift guide grouped together all of our most romantic products into one beautiful, easy-to-browse page. As Lauren Relf, Digital Merchandiser at Craft Gin Club, says: “We created our Valentine’s Day gift guide as a one-stop shop for all of our members’ gifting needs, from beautiful gin bottles to ready-to-wrap gifts and delicious snacks.”
The process began with an inter-team brainstorm, where the e-commerce and commercial teams created a shortlist of the new and exciting products from our Family of Distillers that would suit the season, then revived product our members have previously loved that could make great gifting options for Valentine’s Day.
For the 2023 Valentine’s Day Campaign, Lauren says, that meant stocking Salcombe Gin’s beautiful gin and Seamist gift sets alongside pink gins our members loved, spirits bottled in romantic ornate glass and, of course, a few Craft Gin Club products.
Lauren says: “Our very own Craft Gin Club gift boxes, which can be sent directly to the recipient with everything they need to make a Perfect G&T.”
All of the thoughtful work that Lauren and the Craft Gin Club team put into the Valentine’s Day gift guide has paid dividends – as February wraps up, pink gins from our Family of Distillers and the Batch Special Edition gins have performed particularly well.
“We create these gift guides to make gifting as easy as possible for our members,” Lauren says.
“They love it, and have confidence in using our gift guide knowing that we’ve pooled together the best ideas, and they don’t need to spend their own time searching across the whole site!”
If you have any products that could fit with upcoming gift guides – from Easter all the way to Christmas – drop us an email!
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