Family of Distillers campaign drives 2,500% revenue increase on online shop
Our members love a competition – especially when one of their favourite distillers is involved!
That’s why we ran two cracking competition campaigns with Family of Distillers partners over the autumn of 2022, and we’re pleased to announce that our winners are thrilled.
For our October Family of Distillers campaign, the kind folks at Pennington’s Spirits offered one lucky winner a dream weekend in the Lake District, complete with a five-star hotel stay, free G&Ts and a luxury hamper.
Through the month of October, every member who purchased any Pennington’s Spirits and Liqueurs product from our online shop was entered to win an amazing prize, which included a two-night stay at Lindeth Howe Hotel in the Lake District, along with a cream tea on arrival, dinner with a bottle of wine and breakfast – not to mention a hamper of Pennington’s goodies and a bottle of Lakeland Moon Snowfell Gin behind the bar.
The campaign was a huge success, driving a 2,500% increase in Pennington’s Spirits and Liqueurs revenue across our online shop in October – and the competition winner was pretty pleased, too!
The lucky winner will take her luxurious minibreak in February.
Also delighted was the team behind Pennington’s Spirits and Liqueurs. Tim Brownhill says, “We’re delighted with how successful the campaign was and the mixology input assembling seasonal serves through bundles was a fantastic way to generate content for social media, Ginned! Magazine as well as in the shop. The first question we are always asked about our liqueurs is 'how should you serve them?' and the bundles answer this perfectly and has got us thinking about implementing something similar in our own shop.”
He continues, “While our range of liqueurs can often draw the eye easier, we were delighted with the launch and subsequent sales of our newly branded Lakeland Moon Organic Vodka as part of the campaign too.”
If you have ideas for a competition of your own, get in touch!
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