Bespoke Batch Gin Bundle Becomes Top Seller
Craft Gin Club members are head over heels for Batch’s bespoke Valentine’s Day Gin: the star of our latest Family of Distillers Hero Campaign.
Craft Gin Club members are head over heels for the star of our latest Family of Distillers Hero Campaign: the bespoke Valentine’s Day Gin from Batch Distillery.
Batch Distillery joined Craft Gin Club’s Family of Distillers in 2017, and their Valentine’s Day Gin is an exclusive for the Craft Gin Club online shop, with a flavour profile led by juniper and rose. It’s a blend that turned out to be pretty irresistible to the Craft Gin Club audience.
The gin was featured in an article in Craft Gin Club’s monthly GINNED! Magazine, reaching every member who received the February Gin of the Month box. Not only did this feature include stunning bespoke photography of the gin, but it also included a QR code sending members straight to the online shop. This was on top of a blog post about the gin, that got nearly 34,000 impressions on Facebook alone.
On the shop, the Batch Valentine’s Day Gin soon proved to be a smashing success with members. Harmeet Gabrie, Craft Gin Club’s Online Trading Manager, says, “Overall, Batch Valentine’s Day Gin was a top seller of the campaign, alongside Shivering Mountain Premium Pink Gin and Silent Pool Rare Citrus Gin.”
Particularly popular were bundles built around Batch Valentine’s Day Gin. This included the Perfect Serve Bundle, featuring the gin alongside Artisan Pink Citrus Tonic and a Grapefruit Garnish pack, and the Batch Cupid’s Kiss Cocktail Bundle, featuring the gin with Codorníu Brut NV and Elderflower Syrup.
Harmeet says, “Our top bundle seller for this Valentine’s Day campaign was the Batch Cupid’s Cocktail Bundle.”
Have an idea for a gin that could feature in an upcoming Family of Distillers Hero Campaign? We’d love to hear it – don’t hesitate to drop us an email.
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Who are your key Craft Gin Club contacts?
A passion for supporting craft distillers runs through the entirety of Craft Gin Club, but fortunately for our Family of Distillers, we have a whole team dedicated to supporting the talented men and women we've worked with in the past.
